01
Weekly · Tue AESTThe Monday Morning Drop
You can't read every AI newsletter. You shouldn't have to.The Drop tells you the one thing worth your attention this week, plus a paragraph each on what's new at Microsoft, Anthropic, OpenAI and Google.
Practical AI Collective
Most people are winging AI. You don’t have to.
The Practical AI Collective is AI guidance without the corporate budget. $77 a month. No hype. No filler. Real answers.
$47/month locked in for the first 100 founding members.
Human-led. AI-leveraged. The Augmented Workforce.
What every Monday looks like
It’s not just you.
Tuesday there’s a new ChatGPT update. Wednesday Microsoft announces something. Friday someone’s posting about Claude. Then Monday it all starts again.
You’re running everything yourself. You can’t justify $5,000 for a corporate consulting day. You’ve already paid for two courses that didn’t deliver.
The hype isn’t the problem. The pace is.
Most AI memberships make it worse. Course bundles you’ll never finish. Coaches who learned AI last week now selling AI training. US-centric content with no Aussie context. Pretend communities where nobody answers. Sales pitches dressed up as advice.
The Practical AI Collective is the alternative.
Where this comes from
Here’s what I believe.
I’ve been working with small business owners for 30+ years. Through dial-up. The dot-com bust. The iPhone landing in this country (I had a hand in that one). SMS. Every shiny new thing in between.
The questions never change. They just get dressed in different clothes.
- Where do I start?
- Who do I trust?
- What should I pay for?
- What's worth my time?
- What do I focus on?
The people asking those questions are usually amazing at what they do. They built a business. They serve their customers. They turn up. And they get ripped off. By door-to-door types who learned the buzzwords last weekend. By people who don’t run businesses anything like theirs.
So they get cautious. They stop trusting. They do nothing. Or they take advice from a mate who means well but runs a business that looks nothing like theirs.
I’m the guide.
I’ll show you what works. What I’m still stuffing up. What’s worth your time. And what’s just an AI fidget spinner.
Across the table from you. Honest about what’s real and what’s hype.
Meet your guide
You don’t need another AI cheerleader.
You need someone who’s been in the rooms you want to be in. Who’s still in them. Who runs a business of their own and uses AI every day to do it.
Tracy Sheen. 30+ years in digital and tech. Lives in a caravan with her husband Pete, two dogs and a cat. Runs everything from the road.
Read more about Tracy →Your first week
Three steps. Not 47 modules.
Most AI memberships drown you on day one. The Collective is built so you ship something useful in your first week.
01
Join the founding 100.
$47/month locked in for as long as you stay. Or $470/year (two months free).
02
Open the Monday Drop.
Five minutes. One thing worth your week. Every Tuesday morning AEST.
03
Try one thing this week.
Use one prompt. Build one workflow. Save one hour. Then ask in the chat.
Everything included. Every member, every pillar.
Five things. Each earns its place.
02
Always onThe Vault
Theory doesn't pay invoices.Every prompt pack, voice guide, framework, audit guide and template Tracy has built and used in her own business this year. Light. Useful. Browsable.
03
LiveThe Group Chat
The room you can't get without the price tag.Three locked channels: Show and Tell, Stupid Questions, Tools and News. Tracy reads every thread.
04
Monthly · LiveTracy Broke Something
Polished case studies are lies of omission.One hour each month. Tracy walks through a real failure and how she fixed it.
05
Quarterly · LiveThe Quarterly Workshop
Build it once, save the recording, use it forever.Q1 ChatGPT. Q2 Claude. Q3 Copilot. Q4 Gemini. You leave with a thing built.
Five doors in
Pick yours.
The Collective works for any of these. Self-select the one that sounds most like you.
Found yourself? Join the founding 100.
Join the founding 100The next ninety days
By Monday in three months.
The honest version. Not transformation. Not 10x. Just less behind, less alone, more shipped.
90
Days from now4
Hours back per week1
Real workflow builtYou’ll know which AI tool fits which job. You’ll have built something you wouldn’t have made alone. You’ll feel less behind every Monday.
Not because the pace slowed down.
Because someone in your corner is reading everything for you.
Honest disqualification
Not for you if.
A short list of who shouldn’t join. Saves us both time.
- You want a 47-module course you'll never finish.
- You want a guru selling you on one platform.
- You're looking for the secret that makes you rich by Friday.
- You're not running, building or supporting a business.
- You want one-on-one consulting at membership prices.
- You only read US-centric content and prefer it that way.
If any of those describe you, this membership won’t serve you and you’ll be cranky for paying. Save your $47.
What it costs
Honest pricing. No tricks.
First 100 onlyFounding member rate
$47/monthOr $470/year (two months free)
$360/year less than members who join after the cap fillsJoin the founding 100Locked in for as long as you stay. Capped at the first 100 members.
Standard rate (after the cap)
$77/monthOr $770/year (two months free)
All prices include GST.
Annual is locked in
Pay upfront, lock in your rate for 12 months. No refunds during the year. Worth it if you know you’re in.
Monthly is cancel anytime
Cancel before the next billing date. No hoops. No emails asking why.
Questions
FAQ.
About the membership
What is the Practical AI Collective?
A monthly membership for solopreneurs and small business owners who want a guide in their corner without paying corporate rates.
Five things included: a weekly Monday Morning Drop on what matters this week, a Vault of every prompt pack and guide Tracy has built and used in her own business this year, a private community, a monthly Tracy Broke Something call and a quarterly workshop where you leave with a thing built.
Who is this for?
Australian solopreneurs running everything themselves. Side-hustlers building something on the side of a day job. Local trade and service business owners. Coaches, consultants, speakers, authors and professional services operators. Council EDOs, chamber staff and regional development officers who support small business in their role.
When does it open?
Alongside the May Queensland roadshow. Founding 100 spots open then. After the cap fills, the rate moves to $77.
Pricing
How much is it?
$77 a month, or $770 a year (two months free).
Founding members get $47 a month, locked in for as long as they stay. Or $470 a year. Capped at the first 100 members.
All prices include GST.
What does the founding rate mean exactly?
The first 100 members lock in $47 a month for as long as they stay in the Collective. Forever, basically. Until they cancel.
Annual founding is $470 a year (two months free at the same locked rate). Member 101 onwards joins at the standard $77 a month.
If a founding member cancels and rejoins later, they rejoin at the standard rate. The founding 100 spots are one-time.
Over a year, founding members pay about $360 less than members who join after the cap fills. Over five years, that's $1,800.
Can I cancel anytime? Do you offer refunds?
Monthly members yes, anytime. Annual members lock in for 12 months.
Monthly: cancel before the next billing date. No hoops. Click cancel and you're out.
Annual: pay upfront, lock in your rate for 12 months. No refunds during the year. Worth it if you know you're in.
Will it work for me?
I'm a beginner. Will I be lost?
No. The Drop is plain language. The Vault includes a Beginner's Trail. The Group Chat has a Stupid Questions channel where there are no stupid questions.
Tracy specifically built this for people who are not in tech.
I'm already comfortable with AI. Is there enough for me?
Yes. The Quarterly Workshops go deep. The Vault has frameworks (GIST and HUMAN) that experienced users find genuinely useful. Tracy Broke Something is honest at every level.
If you're an AI engineer building production systems for enterprise, this isn't for you. Otherwise it earns its place.
Which AI tool does it focus on?
All four major ones. ChatGPT, Claude, Copilot and Gemini. Tracy uses each every day.
The weekly Drop covers what's new across all four. The Quarterly Workshops rotate platform deep dives. No vendor bias. No affiliate kickbacks.
You get the truth on which tool fits which job.
How much time do I need to commit?
Five minutes a week minimum (read the Drop). Power users go deeper into the Vault and the chat. Casual members just open the email each week and dip in when they need something.
The membership is built to fit around running a business, not on top of it.
Do I get one-on-one time with Tracy?
Not directly. The Collective is a group offering at $77/month. One-on-one with Tracy starts at corporate rates.
That said, Tracy reads every thread in the Group Chat and answers questions there personally. Members get her thinking on their specific situations all the time. Just not in a private call.
What about my privacy and the data I share?
The Group Chat is private to members. Nothing shared inside leaves the room. Tracy doesn't share members' questions or business details in public content without explicit permission.
If you ask the Stupid Questions channel about your accounting workflow or your client's situation, it stays in the room.
Last thing.
Still got questions?
If this page felt like a sales pitch, I haven’t done my job. The whole point of the Practical AI Collective is that the room is honest.
So here’s the test. Before you commit to $47/month, send me one question. The one you’re actually stuck on right now.
Send me your one stuck question.
The one you’d ask if you were already in the room. I’ll send back a real answer within two business days. No sales script. No automation. Just a real person reading your message.
Email tracy@thedigitalguide.com.au →